Stan Hawkins, Queerness in Pop Music: Aesthetics, Gender Norms, and Temporality

Abstract

While there are clear issues to this relationship, Queerness acknowledges and emphasizes how audiences are oriented toward the limitations of the social and political present through the visual and sonic ecstasies of pop music. 3 A limitation of this work is, perhaps, due to its use of thematic structuring. A greater attention to the audience's encounter with the pop music text might yield further reflection on how queer performance is authored not in terms of a purely expressive or artistic perspective but as a calculated design of capitalist enterprise. [...]an attention to how advertising and marketing interests define issues of identity and queerness are intriguing research directions raised by this work, particularly as some studies now suggest that U.S. teen populations have become quite friendly with the label 'Queer' (Rodriguez).