A new perspective on the supply and demand of weather services

Abstract

Despite efforts to estimate the demand for weather services, demand surveys that target only a few consumers with different interests have limitations in providing information about the market gap. This study proposes a method for reversing estimated demand trends by considering new value creation requirements such as national economic power or major industry types. Since no direct surveys of the actual status of services supplied through platforms for the weather service market exist, we investigated the web service status of both public (n = 193) and private (n = 144) sectors and established a weather service supply classification system. To analyze the global weather service demand environment, members of the World Meteorological Organization were classified according to their characteristics and compared with the supply status. The trend direction was suggested so that suppliers could provide services suitable for demand trends, and the corresponding significance was discussed.