Valor de la marca en la aceptación sensorial de consumidores en cuatro tipos de pan tajado blanco

Abstract

The effect of four white-sliced bread brands on the quality perceived by consumers through hedonic response was studied. A blind test and a test including brand information were carried out with 50 consumers using a scale from 1 to 7: "I extremely dislike it" (value 1) and "I extremely like it" (value 7). Data were analyzed using analysis of variance (ANOVA) and Duncan Test. The Individual variability of consumers was evaluated using internal preference map that explaining the variation of 70.4% for the blind test and 63.5% for the test with information. Consumers had a positive correlation with the first principal component, indicating higher grades for the X brand, indicating the effect of brand. Analysis of hierarchicalascending classification generated three clusters in the blind test and four in the test with information. Gender and age of consumers had an effect on the hedonic responses.