GROUPCOM: A computer program for investigating social processes in small groups

Abstract

A flexible computer program for conducting on-line social psychological research is described. Using cathode-ray tube terminals, two to six subjects can communicate with one another, or one to six subjects can "communicate" with one to nine simulated others. In the latter case, the simulated information received by each subject can be independently manipulated. The experimenter has control over several features of the experimental trials, including response order, response type, method of response collection, and display format. The program can be used to investigate phenomena such as conformity, reaction to deviance, social comparison of abilities, group decision making, impression management, and leadership. © 1978 Psychonomic Society, Inc.