Journal ArticleOPEN ACCESS

Using The Important Performance Analysis To Improve Product and Service Attribute Performance in Regional-Owned Enterprise

  • Bachtiar M
  • Anggraini R
  • Shalihati F
Business Review and Case Studies (2020) 1(1)
DOI: 10.17358/brcs.1.1.14
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Abstract

This study aimed to analyze the performance level and importance level according to customer perceptions as well as the priority of product and service attribute improvement. The data were analyzed using descriptive analysis of the Importance Performance Analysis …

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Bachtiar, M., Anggraini, R. I., & Shalihati, F. (2020). Using The Important Performance Analysis To Improve Product and Service Attribute Performance in Regional-Owned Enterprise. Business Review and Case Studies, 1(1). https://doi.org/10.17358/brcs.1.1.14

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