Using google trends for search engine optimization of extension internet content

Abstract

Google Trends can be a useful tool for Extension professionals in determining online interest in search terms. By knowing this information, online Extension content can be tailored to attract increased Internet traffic from search engines. An example comparison of "cattle nutrition' and similar search terms shows widely varying search interest amongst these terms in the United States from 2011 through 2014. Differences in search term popularity among locations and over time are also worth noting. This demonstrates the importance of making informed wording choices that consider search engine optimization when preparing Extension content for online distribution.