Brand Behavior Applied to Indonesian Millennial Consumers in the Leisure Economics Era

Jaisy Aghniarahim Putritamara; Anie Eka Kusumastuti; Asri Nurul Huda; Poespitasari Hazanah Ndaru

Conference ProceedingsOPEN ACCESS

Brand Behavior Applied to Indonesian Millennial Consumers in the Leisure Economics Era

Putritamara J
Kusumastuti A
Huda A
et al.

Proceedings of the 2nd International Conference on Social Science, Humanity and Public Health (ICOSHIP 2021) (2022) 645

DOI: 10.2991/assehr.k.220207.057

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Abstract

… era, so this research aims to synthesize brand equity in the millennial era through meta-analysis … The fourth study was conducted with the coffee shop object [18].The research results …

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APA

Putritamara, J. A., Kusumastuti, A. E., Huda, A. N., & Ndaru, P. H. (2022). Brand Behavior Applied to Indonesian Millennial Consumers in the Leisure Economics Era. In Proceedings of the 2nd International Conference on Social Science, Humanity and Public Health (ICOSHIP 2021) (Vol. 645). Atlantis Press. https://doi.org/10.2991/assehr.k.220207.057

Brand Behavior Applied to Indonesian Millennial Consumers in the Leisure Economics Era

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