Construction of Tourism Competitiveness Model Based on a Case Study of the City of Malang

Abstract

This research aims to construct a tourism destination model to improve tourism destination competitiveness for the city of Malang by exploring and understanding the condition of tourism destination competitiveness. Qualitative approach using case study based on the interpretivism research paradigms is used to collect and analyze the primary data namely: interview, observation, and photo documentation. This study builds a model to improve competitiveness of a tourism destination based on the results of the study. The model consist of three layers namely: the innermost layer or the core resources consist of unique characteristic of the city of Malang, middle layer is consist of tourism destination management, and the outer layer is the pull factors of tourism destination. Core Resources (Unique characteristics of the city of Malang) include: (1) Story telling; (2) The city of Malang as cultural melting pot; (3) Landscape; (4) Fresh air and cooling weather; (5) Geographical position and condition. The core resources serve as the core value or philosophy for tourism destination management especially in creating policy and strategy to increase tourism destination competitiveness.