Measuring the Performance of Poultry Slaughterhouse Certification in Supporting Halal Ecosystem: An Empirical Study in Jember Regency, Indonesia

Abstract

This study explores critical aspects of halal supply chain management within Indonesia’s poultry sector, with a specific focus on small and medium enterprises operating poultry slaughterhouses. The research addresses the challenges and opportunities in achieving consistent halal certification standards across the supply chain, from raw material sourcing to end-product distribution. We obtained data from consumers, academicians, halal officers, slaughterhouse operators, restaurants, and poultry slaughterers and employed quantitative analysis supported by a Strengths, Weaknesses, Opportunities, and Threats (SWOT) framework, ANOVA, and regression. The findings reveal that storage is the most critical and well-implemented component, followed by transportation and packaging, while technology remains the weakest link, indicating substantial room for improvement. Consumer expectations emerged as the highest across all value chain components, particularly regarding contamination prevention and temperature control. The SWOT analysis highlights strengths such as public awareness and sanitation practices, alongside opportunities in digital innovation, e.g., blockchain and Internet of Things, while exposing weaknesses in monitoring systems and storage infrastructure. The study concludes that a successful halal supply chain requires an integrated approach—aligning technical standards, enhancing infrastructure, enhancing technology, and fostering multi-stakeholder collabo-ration. Strengthening these elements is essential not only for ensuring halal integrity but also to enhance Indonesia's competitiveness in the global halal market.