Journal ArticleOPEN ACCESS

Tobacco sponsorship of Formula One and CART auto racing: Tobacco brand exposure and enhanced symbolic imagery through co-sponsors' third party advertising

Tobacco Control (2002) 11(2) 146-150
DOI: 10.1136/tc.11.2.146
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Abstract

Through third party advertising of events such as Formula One and CART auto racing, tobacco brand names continue to attain visibility to a vast audience.

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APA

Dewhirst, T., & Hunter, A. (2002). Tobacco sponsorship of Formula One and CART auto racing: Tobacco brand exposure and enhanced symbolic imagery through co-sponsors’ third party advertising. Tobacco Control, 11(2), 146–150. https://doi.org/10.1136/tc.11.2.146

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