Specifics of the Strategic Management of Innovative Activity of Big Development and Construction Companies

Abstract

In modern conditions, which are characterized by organizational, economic and institutional transformations, the question about strategic management of innovative activity of big construction and development companies, which are drivers of innovation activity growth, which requires methodical substantiation of the strategy of innovatization of development. Features of innovative activity of large holding companies in these areas are grounded empirically in the article. Problematic field of innovation management is systematized and the advantages of different types of holdings in the implementation of innovations are structured. Authors propose a methodical approach to building of the innovative strategy and innovative construction holding portfolio.