ASSESSMENT OF ENTREPRENEURIAL MARKETING PERFORMANCE IN SMALL AND MEDIUM FOOD AND NON-FOOD INDUSTRY IN INDONESIA USING IPA ANALYSIS

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Abstract

… industries because they can survive amid the economic crisis. The … velop the performance of entrepreneurial marketing of food … The strategy for food and nonfood SMEs in the top priority …

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APA

Gemina, D., Harini, S., & Sudarijati, S. (2019). ASSESSMENT OF ENTREPRENEURIAL MARKETING PERFORMANCE IN SMALL AND MEDIUM FOOD AND NON-FOOD INDUSTRY IN INDONESIA USING IPA ANALYSIS. Jurnal Aplikasi Manajemen, 17(3), 530–544. https://doi.org/10.21776/ub.jam.2019.017.03.18

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