Determinants of Investment Awareness: A Moderating Structural Equation Modeling-Based Model in the Saudi Arabian Context

Abstract

In line with today’s economy, investment and financial awareness are necessary for success and an individual’s well-being, specifically for the younger generations. Therefore, this study aims to examine the relationships between financial literacy, saving behavior, a lack of self-control, family financial socialization, and investment awareness. Further, it investigates the moderating role of both family financial socialization and the lack of self-control in these relationships. Employing a quantitative study technique and partial least squares structural equation modeling (PLS-SEM), we analyzed a sample of 409 students representing young adults at King Faisal University, specifically in the School of Business. Our results indicate that financial literacy, saving behavior, and family financial socialization are significantly and positively related to investment awareness. Interestingly and as expected, a lack of self-control negatively and significantly affects investment awareness. For the moderating impact, it was found that the connection between financial literacy, saving behavior, and investment awareness is positively and strongly moderated by family financial socialization. Likewise, a lack of self-control significantly and negatively moderated the association between financial literacy, saving behavior, and investment awareness. The results of this study provide substantial implications for regulators, educational organizations, individuals, and their families.