A study on Needs of Visual Merchandising for Online & Physical Stores

Abstract

Visual Merchandising has revolutionized the field of retailing in mode of physical retails or online retailing industry. Physical Retailer & on-line retailer both have the conflicting customers & purpose and both wants to get more customers. As we can see now a day that online retailing is getting more popular as comparison with physical shoppers market. Sustainability for both the retailer can be differentiating at the point, how they attract the customers. Visuals merchandising can work as a core competency for both format of the retailers for better performance. This Paper will discuss the concept of visual merchandising which is used to increase sales and improve the overall image of a store. Paper will cover theoretical concept of visual merchandising providing practical information about how effective visual merchandising will increase sales and improve the overall image of a store. Comparison was done for Physical store & online store for visual merchandising & challenges in achieving the impact.