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Kontrolltheorien – Die Sehnsucht der Kunden nach Kontrolle

  • Raab G
  • Unger A
  • Unger F
Gabler, (2010), 295-310
DOI: 10.1007/978-3-8349-6314-7_18
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Raab, G., Unger, A., & Unger, F. (2010). Kontrolltheorien – Die Sehnsucht der Kunden nach Kontrolle. In Marktpsychologie (pp. 295–310). Gabler. https://doi.org/10.1007/978-3-8349-6314-7_18

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