EMPIRICAL REVIEW ON USER CREATED CONTENTS AND THE ONLINE REPUTATION: IMPLICATIONS FOR DESTINATION MANAGEMENT COMPANIES IN SRI LANKA AND GENERAL CONCEPTUAL FRAMEWORK

Abstract

This paper aims to consolidate existing knowledge on User-Created Content (UCC) and its influence on the online reputation of tourism organizations, particularly Destination Management Companies (DMCs), in Sri Lanka and globally. While research on this topic is burgeoning within the tourism industry, empirical evidence continues to enrich the literature. Thus, there is a need to organize and categorize current knowledge on UCC and Online Reputation to facilitate a deeper understanding of its evolving landscape. Drawing from recent literature, this research note synthesizes insights on UCC and Online Reputation pertinent to DMCs in Sri Lanka and beyond, offering a generalized conceptual framework to guide future studies and strategic initiatives.