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Cross-Sectional Study on Oral Nicotine Product Sales Trends in Scandinavia From 2018 to 2025

JMIR public health and surveillance (2026) 12 e85490
DOI: 10.2196/85490
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Abstract

Unlabelled: This cross-sectional analysis of more than 19 million e-commerce orders from Sweden and Norway indicates that nicotine pouches have overtaken traditional snus in market share in both countries, reinforcing the potential of nicotine pouches as a harm reduction tool.

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Murphy, M. A., Henenberg, D., & Reese, L. (2026). Cross-Sectional Study on Oral Nicotine Product Sales Trends in Scandinavia From 2018 to 2025. JMIR Public Health and Surveillance, 12, e85490. https://doi.org/10.2196/85490

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