Journal Article

Web channels in e-commerce

Communications of the ACM (2001) 44(1) 99-104
DOI: 10.1145/357489.357515
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Abstract

Maximizing the channel potential increases the business value of a firm's Web site.

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APA

Chaudhury, A., Mallick, D. N., & Raghav Rao, H. (2001). Web channels in e-commerce. Communications of the ACM, 44(1), 99–104. https://doi.org/10.1145/357489.357515

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