Researching the flux of daily life: Recuperating memories of research in Social Psychology

Abstract

In reaction to the hegemony of North American Social Psychology in the seventies and eighties, some research experiences on the flux of daily life were banned from the collective memory of the discipline because of excessive ideological patrol or due to identifying with the more individualistic trends of Social Psychology prodced in Europe and North American. With the return of interest in observing quotidian life, Social Psychology, forgetting its own history, turned to Anthropology for subsidies for "ethnographic-like" research. The aim of this article is to recuperate some of the experiences of observation in quotidian life that are autochthonous to Social Psychology so as to contribute to the development of psychosocial observation research strategies.