Television and Its Viewers: Cultivation Theory and Research

Abstract

Foreword / George Gerbner -- Origins -- Methods of Cultivation: Assumptions and Rationale -- Methods of Cultivation and Early Empirical Work -- Criticisms -- Advancements in Cultivation Research -- The Bigger Picture -- Mediation, Mainstreaming, and Social Change -- How does Cultivation "Work," Anyway? -- Cultivation and the New Media -- Test Pattern.