Specific problems of media facade design

Abstract

During the last years we have been facing a growing need of involving architects into processes of modern city medialization. Transposing contemporary media logic into architecture must be accompanied by qualitative answers within architectural theory and practice. The field of media facade is interdisciplinary - not only does it involve research within architecture and urbanism, but also within some border areas of technology, urban design, art, culture, media and marketing. Media facade design process involves analyses of some specific design aspects.Tokom poslednjih godina svedoci smo sve vece potrebe ukljucivanja arhitekata u procese medijalizacije savremenog grada. Transponovanje logike savremenih medija u arhitekturu mora imati kvalitetne odgovore u arhitektonskoj teoriji i praksi. Oblast medija fasada je interdisciplinarna i podrazumeva istrazivanja ne samo u okviru arhitekture i urbanizma, vec i granicna polja ka nekim oblastima tehnologija, urbanog dizajna, umetnosti, kulture, medija i marketinga. Proces projektovanja medija fasada podrazumeva analizu nekoliko specificnih projektanskih aspekata.