Perancangan Signage pada Kawasan Wisata Exotic Mengare di Kabupaten Gresik

Abstract

Exotic Mengare is a natural and historical tourism object from Gresik Regency. As the years go by, the tourists who arrive continue to increase as well as the intensity of movement within the tourist attraction area is not matched by an informative sign system facility. So that on the way, some visitors were found lost and confused. The purpose of this design is to create signage on Exotic Mengare to optimize the quality of the experience of tourists visiting and make it easier for tourists to get information in the form of visual communication. The design of this signage is prepared using qualitative methods obtained from depth interviews, and user personas in the process of gathering information and analyzing data. The concept design resulting from this design adapts to the content of the tourist attraction, which carries the impression impression of natural elements and is adapted from the surrounding elements by using fonts, materials, information content and language that are in accordance with the environmental conditions of Mengare Island. The output of this design includes tourist map signage, directional signs and warning signage in the form of visualizing digital designs for Exotic Mengare. It is hoped that the resulting research will be useful for Mengare Island so that it will be better known to the surrounding community.