“It Had to Be Us”: The Rudolph Effect and the Inclusion of Unconventional Leaders

Abstract

More insights are needed about how to overcome situations where conventional leadership breaks down. By teasing apart concepts and processes associated with the inclusion of unconventional leaders, Greimas and Courtès’ actantial model is leveraged to collate the relationships threaded by the actors involved with the 2018 rescue mission of the Wild Boars soccer team in Thailand. What we label as the Rudolph Effect describes how outcasts, misfits, and mavericks can be redefined as valuable members of a leadership team. This case study suggests that providing opportunities for unconventional team members to demonstrate their skills and capital allows them to shift from supporting or advisory roles to more decisional and leadership roles. Both theoretical and practical managerial tools that facilitate the development and inclusion of unconventional leaders are provided.