Factors Influencing Customers’ Acceptance of Islamic Banks’ Products and Services in Cote D’Ivoire (Ivory Coast)

Abstract

This study examines customers’ acceptance of Islamic banking products offered by Islamic banks’ windows in Ivory Coast and explores the relationship between product acceptance and factors such as knowledge, religion, and pricing. The study involved 201 participants using a structured questionnaire, and the data were analyzed using SPSS. The findings suggest that product knowledge, pricing, and religiosity significantly influence Islamic bank product acceptance. The study recommends further research to test the criticality of these factors and suggests improvising the study’s content and expanding it to include more independent variables. This information is crucial for developing new Islamic products according to customer needs and perceptions and can inform the industry's marketing strategy.