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Creative marketing in services

  • Boz M
European Journal of Service Management (2016) 17 5-11
DOI: 10.18276/ejsm.2016.17/1-01
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Abstract

… In the second part; the concept and importance of services marketing is mentioned and … creative marketing practices in services. Such as; one of the most creative, destination marketing …

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APA

Boz, M. (2016). Creative marketing in services. European Journal of Service Management, 17, 5–11. https://doi.org/10.18276/ejsm.2016.17/1-01

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