Social Construct of Nollywood Films and Ethnocentrism in Southern Nigeria

Abstract

In this paper, the study engages the post nationality of Nollywood, which is manifest in its traveling patterns and its transgression of cartographic boundaries to engage diasporic communities around the world. Of particular interest of the study are how Nollywood has emerged as the third biggest film industry in the world, after Hollywood and Bollywood, from its humble Nigerian beginnings and how this post national character has been acquired and sustained.