Predicting Sales Revenue by Using Artificial Neural Network in Grocery Retailing Industry: A Case Study in Turkey

Abstract

 Abstract—Forecasting sales quantity and sales revenue is very vital for a company to take action for the next period for sustainable competition. It is especially important for growing industries like grocery retailing industry. Turkey's grocery retailing industry is evolving rapidly. Due to increasing importance; the aim of this study is to forecast the sales revenue of grocery retailing industry in Turkey with the help of grocery retailers marketing costs, gross profit, and its competitors' gross profit by using artificial neural network. Artificial neural networks are models which are used for forecasting because of their capabilities of pattern recognition and machine learning. ANN method is used to forecast the sales revenue of upcoming period. According to results there are high similarities between forecasted and actual data. Forecasted results of this study are bigger or smaller than the actual data for only 10%. Because of this high accuracy, companies at grocery retailing industry in Turkey can use ANN as a forecasting tool.