Virtual Identity of Hijab Celebrities

Abstract

The rapid development of information and communication technology leads people to a new world, the virtual world. Just like the real world, in the virtual world, every individual has an identity that they want to appear in cyberspace, either through photos or videos. One of them is on Instagram social media. Someone's identity on Instagram social media can be the same as real identity in the real world or different. The method used in this research is a qualitative method with a phenomenological approach. The informants of this study were five of the hijab celebrities in Bandung and five supporting informants. Data collection techniques in this study is conducted by in-depth interviews and documentation. The results of this study indicate that the hijab celebrities in Bandung have a virtual identity that remains the same as real life, some that are different from real life, while the front virtual, middle virtual and back virtual produce typifications; religious hijab celebrities, endorse hijab celebgram, and trendsetter hijab celebgram.