Factors Influencing Students Venture Online Business

Abstract

This study was conducted to examine the factors that influenced the students to venture into online business. There are three main factors that become the objective of the study, namely relationship with interest, lifestyle and financial problems. The study also aims to see how far the relationship of these factors to each other. This study is a descriptive form and uses a questionnaire to obtain the study data. A total of 100 student respondents from various backgrounds of the studies were randomly selected as research samples. The results show that whether maximum or minimum of respondents agree with lifestyle factors while the financial factor and interest factor influencing them to venture into the business field based online. Based on the research, factors as the impact of online business is sustainable and beneficial to the students. This is because the impact of large volume sales can generate lucrative revenue.