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The Influence of Perception of Personal Color on Makeup Behavior in Generation MZ

  • Shin S
  • Kim E
Journal of the Korean Society of Cosmetology (2023) 29(3) 697-708
DOI: 10.52660/jksc.2023.29.3.697
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Abstract

This study attempted to investigate the influence of the perception of personal color on makeup behavior against MZers in Gwangju and Jeollanam-do with a goal of providing basic data for marketing strategies, and the results found the followings: ‘Advice from Outsiders (β=.457, p

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Shin, S.-R., & Kim, E.-H. (2023). The Influence of Perception of Personal Color on Makeup Behavior in Generation MZ. Journal of the Korean Society of Cosmetology, 29(3), 697–708. https://doi.org/10.52660/jksc.2023.29.3.697

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