The Role of e-tourism Marketing in Creating Perceived Value for the Customer

Abstract

The objective of this research is to know and define the role and contribution of electronic tourism marketing with its various elements in the perceived customer value achieved in the services and facilities provided by the various tourism companies in Baghdad, scale of (48) items was used in order to reveal the relationship and determine the role, and arithmetic means, standard deviation and values(one-simple-t test) were used to answer the questions for the purpose of proving the hypotheses for this study. The examine was performed on (25) tourist groups in Baghdad. The pattern become chosen from (55) personnel in those groups, and the research has confirmed that there's a statistically good sized correlation among digital tourism advertising and the perceived cost of the consumer, as well as the presence of a significant statistical effect of electronic tourism marketing on the perceived value of the customer. The research showed that the surveyed tourism companies use marketing-related means this is due to the availability of sufficient capabilities of devices, means of communication, promotion and human resources with high technology skills