Planificación estratégica en la organización y gestión de servicios sociales: la transformación administrativa en el trabajo social

Abstract

This article aims to present a reference guide for those professionals, especially social workers, who develop planning processes, organizational strategies and management of social services. This, as we will see later, is driven by strategic planning. In other words, faced with a context of economic, social and institutional crisis, strategic planning translates into an ideal alternative to rethink and expand management capacity, organizational action and administration of social services. We consider that, thinking of strategic planning as a social process and oriented towards the transformation for the configuration of strategies and a shared future, it is possible to formulate the theory and practice of organizational strategy, and management of social services. In this sense, the strategic planning approach presented is characterized by the inherent interrelationship of communicative, learning-renewal, contingency and complexity practices intertwined in three dimensions. That is, dimension of content, institutional and participation and communication. In this way, we provide some guidelines and recommendations that we hope will guide the practice of strategic planning in the organizational context and management of social services.