The acceptance of digital intelligence technology in megaproject organisations from the perspective of innovation diffusion

Abstract

To investigate the mechanism of employee acceptance of digital intelligence technology under technological innovation change in megaproject organisations, this study clarifies the mechanism of technological innovation diffusion in Chinese megaproject contexts. By constructing a multi-layer dynamic theoretical model of megaproject employee acceptance research, the study explores the interaction effects of multiple factors at the organisational level in the innovation diffusion process and the mechanisms of employees’ willingness to accept digital intelligence technologies. The results show that: the organisational level has a greater influence on the pre- and mid-term diffusion of innovation; the technological level gradually increases its influence on employees’ individual acceptance at the stage of innovation awareness formation; and the environmental level helps form the initial acceptance attitude. The individual level in the later stages of innovation diffusion strongly influences employees’ acceptance. The different types of megaprojects moderate the organisational model, while the interference effect of the innovation type of digital intelligence technology is not significant. The innovation of the study lies in analyzing the mechanism of innovation diffusion in the context of megaprojects along the path of innovation diffusion and exploring the interplay between organisational and individual dimensions on individual employees’ willingness to accept.