Impact of Information Sharing Strategy and Environmental Uncertainties on Bullwhip Effect in Food Manufacturing Industries

Abstract

The bullwhip effect, a phenomenon characterized by amplified fluctuations in demand as they propagate through supply chains, poses significant challenges to the efficiency and responsiveness of food manufacturing industries. This qualitative research study aims to investigate the relationship between information sharing strategies and environmental uncertainties in shaping the magnitude and propagation of the bullwhip effect within food manufacturing supply chains.  Drawing on a comprehensive review of existing literature, this research develops a conceptual framework that integrates key constructs of information sharing strategies and environmental uncertainties. The study employs a multi-case study approach, focusing on a diverse set of food manufacturing industries to explore the complex dynamics between these variables. Preliminary findings highlight the pivotal role of information transparency, collaborative communication, and technology-driven platforms in mitigating the bullwhip effect. Moreover, the research underscores the impact of environmental uncertainties, such as demand fluctuations, supply disruptions, and regulatory changes, on exacerbating the bullwhip effect. The study contributes to both theoretical and practical domains by shedding light on the nuanced relationships between information sharing strategies, environmental uncertainties, and the bullwhip effect. Insights from this research inform supply chain practitioners and decision-makers in food manufacturing industries on effective strategies for reducing the bullwhip effect and enhancing supply chain resilience.