Analysis of Determinants of Consumer Decisions on the Use of Trans Banyumas and Gojek

Abstract

Current technological developments affect people's mobility in using transportation. The presence of online transportation has an impact on available public transportation. The study aims to determine the factors that influence consumer decision makers on the selection of conventional transportation services and online transportation. Data processing using regression analysis using SEM PLS tools. The results of SEM PLS from the total influence value of online transportation (y) have an influence on the price factor (x1) 0.506, security (x2) 0.488, ease of access (x3) 0.448, and convenience (x4) 0.470. As well as in conventional transportation (y) has a significant influence on the price factor (x1) 0.319, security (x2) 0.299, accessibility (x3) 0.331 and convenience (x4) 0.308. So that the significant variables are online prices for online transportation and ease of access to conventional transportation. The most influential SEM PLS value of online transportation is the evaluation price expected by consumers, namely the price is directly proportional to the facilities provided. While the influential factor on conventional transportation is the ease of access to the expected evaluation, namely the addition of shellter / bus stops.