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PENGARUH SOCIAL INFLUENCE, FINTECH KNOWLEDGE, PERSEPSI KEMUDAHAN, PERSEPSI KEAMANAN, DAN BRAND IMAGE PERUSAHAAN TERHADAP PENGGUNAAN MARKETPLACE OLEH UMKM DI JABODETABEK

  • Novitasari N
  • Sari M
Ekonomi & Bisnis (2021) 19(2) 125-136
DOI: 10.32722/eb.v19i2.3603
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Abstract

… transaksi di marketplace di Indonesia menunjukan data yang terus meningkat. Pertumbuhan perusahaan-perusahaan startup di bidang bisnis di Indonesia dan didukung kecanggihan dunia telekomunikasi internet, membuat platform e-commerce yang berkonsep marketplace …

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APA

Novitasari, N., & Sari, M. A. (2021). PENGARUH SOCIAL INFLUENCE, FINTECH KNOWLEDGE, PERSEPSI KEMUDAHAN, PERSEPSI KEAMANAN, DAN BRAND IMAGE PERUSAHAAN TERHADAP PENGGUNAAN MARKETPLACE OLEH UMKM DI JABODETABEK. Ekonomi & Bisnis, 19(2), 125–136. https://doi.org/10.32722/eb.v19i2.3603

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