Journal ArticleOPEN ACCESS

Zara: International brand image and fashion site launch in Western Europe

  • Martínez Caraballo N
Intangible Capital (2011) 7(2)
DOI: 10.3926/ic.2011.v7n2.p375-409
N/ACitations
Citations of this article
N/AReaders
Mendeley users who have this article in their library.

Cite

CITATION STYLE

APA

Martínez Caraballo, N. (2011). Zara: International brand image and fashion site launch in Western Europe. Intangible Capital, 7(2). https://doi.org/10.3926/ic.2011.v7n2.p375-409

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free