The Regulation of Child Influencers in Australia and the Asia Pacific Region

Abstract

This article offers the tripartite of “law,” “community governance,” and “industry leadership” for framing how the regulation of child Influencers can be studied. It provides a brief overview of key issues pertaining to the regulation of children and online fame, especially regarding tensions around definitions and scope, which can limit the jurisdiction of the law. It also offers a stocktake of child Influencer regulation in the Asia Pacific region. These data are based on a recently published report from the Influencer Ethnography Research Lab, comprehensively reviewing how 18 countries in the Asia Pacific region profile for the regulation of Influencers at large. The framework is guided by the analysis of industry and government policy documents and will provide insights on categories of hard and soft governance; extrinsic and intrinsic regulation; and areas of governance including consumer, well-being, tax and advertising, labor, ethics, culture, and modesty.