Popular Culture in Video Content on YouTube

Abstract

Popular culture means that the media can produce a form of culture, then the public will absorb it and make it a form of culture. The author raises the issue of how popular culture is in video content produced by YouTube content creators in Indonesia. In this study, the author aims to find out how the role of popular culture in the creation of video content on YouTube. The author uses qualitative research methods with interview as data collection techniques. In this research, interviewed conducted with the content creator of Jakarta Uncensored YouTube channel. This channel creates many videos about the lifestyle and personal experiences of young people in Jakarta, the capital city of Indonesia. These contents are deemed to be sensitive or taboo by the general public, such as sex life, premarital relationships, and other adult-related questions. Popular culture is part of an industry that is packaged in a certain concept so that it attracts the interest of many people. The findings show that the sex-life content created by the creator done to provide entertainment, education and knowledge to the public as users of YouTube social media. This research also disclosed the viewer perspective.