IS TECHNOLOGY GENDER NEUTRAL? A SYSTEMATIC LITERATURE REVIEW ON GENDER STEREOTYPES ATTACHED TO ARTIFICIAL INTELLIGENCE

Abstract

Artificial Intelligence implies computer systems capable of mimicking human-like intelligence and competencies. In the nowadays society it is an exciting topic, thus, technology’s gender features and roles are of great interest as well. As the literature is still scarce and inconsistent, the present paper aims to develop a systematic literature review on gender stereotypes attached to technology (virtual assistants and robots). The main goals are to emphasize the labels given to technology from a gender perspective, the perceived competencies of the gendered technology, the most relevant variables responsible for the way gender issues are perceived in connection with technology, and the proposed solutions for diminishing the technology gender stereotypes. Forty-five scientific papers have been selected and analyzed. Findings suggest that the most intelligent technologies are designed as females, male-gendered technology performs better in task-solving, and users’ age and technology’s visual representation are important variables in perception.