Journal ArticleOPEN ACCESS

Brand Orientation in Small and Medium Enterprises (SMEs) from Malaysian Government Perspective

  • Raki S
  • Shakur M
International Journal of Academic Research in Business and Social Sciences (2018) 8(7)
DOI: 10.6007/ijarbss/v8-i7/4375
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Abstract

The purpose of thisstudy isto develop a brand orientation model based on Malaysian SMEs context. Semistructured interviews were selected as the research method in order to get an expert opinion from Small and Medium Size Enterprise Corporation Malaysia (SME Corp) …

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APA

Raki, S., & Shakur, M. M. A. (2018). Brand Orientation in Small and Medium Enterprises (SMEs) from Malaysian Government Perspective. International Journal of Academic Research in Business and Social Sciences, 8(7). https://doi.org/10.6007/ijarbss/v8-i7/4375

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