Analyzing tourist behavior system in sustainable tourism

Abstract

In Thailand, tourism is the key industry that drives the economy in the country. There have been many official policies announced to help to promote the tourist attractions. We studied the factors influencing the number of tourists. The existing studies showed that the factors such as transportations, goods and services, and attraction images are the most important factors. With the proliferation of information technology, a new website that serves each tourist could be constructed to help the tourists. However, the tourists cannot find the updated information in one place as there is no such a system deployed by the official. As the result, it makes Thailand tourism disadvantage when comparing to the tourism in another country. In this paper, we proposed the tourist behavior analyzes system that will help to provide the tourists a useful information. We developed the system and studied the tourists' behavior in Suphanburi province as it is most of the most visited province in Thailand. The system showed the users' satisfaction is excellent. The tourists could get an essential information they need before traveling.