Competitiveness of Rice Industry in Hunan Province - A Diamond Model

Abstract

Hunan Province is the main rice producing area in China, in which the rice industry is the pillar agricultural industry. And the promotion of rice industry competitiveness in Hunan Province is the key way to promote the development of rice industry in China, which is beneficial to increase farmers' income and promote social harmony and stability. On the basis of understanding the present situation of rice industry development in Hunan Province, this paper chooses the index of commodity export market share and relative export performance to calculate the rice industry competitiveness in Hunan Province, and combines the Porter Diamond model to analyze the main factors affecting the rice industry competitiveness in Hunan Province, Finally, several policy suggestions are recommended to enhance the competitiveness of rice industry in Hunan Province.