Meeting the Good Other: Proper Distance and the Representation of José Mujica in Swedish Feature Journalism

Abstract

This paper examines the representation of the then president of Uruguay, José Mujica, in a long-read feature story published in the Saturday supplement of the Swedish newspaper Dagens Nyheter. This is done with the aim of contributing to the understanding of how international journalism constructs distance and proximity in the reporting of distant subjects, and more specifically, how such constructions connect the Swedish audience to (or disconnect it from) political processes and relations in Latin America. In this way, the study contributes to the field of media representation in general, as well as to research on the representation of Latin America, more specifically. Critical discourse analysis is used to analyze the text and visuals. Three result topics are presented. The first comprises discourses that construct difference, such as those highlighting personal characteristics that make Mujica different from other presidents. The second centers on discourses that construct proximity between Mujica and the audience, such as those addressing sustainability and the connections between Sweden, Uruguay and Mujica. The third highlights discourses that distance or downplay difference and revolve around constructions about Mujica’s political past. The paper ends with a discussion of how this representation is able to construct Mujica as a close other without, in the process, abandoning key tenets of contemporary capitalist ideology.