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ESTRATÉGIAS DE MARKETING VERDE EM REDES HOTELEIRAS

  • Neiva S
  • Henkes J
  • Mauro J
  • et al.
Revista Gestão & Sustentabilidade Ambiental (2019) 8(1) 445
DOI: 10.19177/rgsa.v8e12019445-471
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Abstract

… With the increase of tourism as a form of leisure, the hotel industry became of great … to adopt green practices as a differential. This article aims to analyze how green marketing is being …

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APA

Neiva, S. D. S., Henkes, J. A., Mauro, J. D. S., Deggau, A. B., Boca Santa, S. L., Ghisleni, G. H., & De Andrade Guerra, J. B. S. O. (2019). ESTRATÉGIAS DE MARKETING VERDE EM REDES HOTELEIRAS. Revista Gestão & Sustentabilidade Ambiental, 8(1), 445. https://doi.org/10.19177/rgsa.v8e12019445-471

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