Challenges and Innovations in Teaching Business Administration Majors in the Digital Economy Era

Abstract

On the basis of exploring the teaching requirements and changes of business management majors in application-oriented undergraduate colleges under the new situation, this paper analyzes many problems and their causes in professional teaching and talent cultivation, explores the new challenges posed by the digital economy era to the teaching of business management majors in application-oriented undergraduate colleges, and proposes innovative teaching methods and approaches for business management majors in application-oriented undergraduate colleges in the digital economy era.