The Influence of Social Attribute in Games on Consumers - The Example of The Phone Game “Honor of Kings”

Abstract

With the continuous development of the gaming industry, more and more manufacturers are joining the competition in the gaming industry. This study takes “Honor of Kings” as an example and proposes a novel factor that influences game consumers - social attributes. The study focuses on two aspects: ’Why it has social attributes’ and ’How social attributes affect consumers’. It gives players an understanding of the concept of social attributes and provides game manufacturers with a novel direction to improve the revenue of their games.