Kansei engineering, MANOVA and quality function deployment to design bottle packaging and seasoning quality

Abstract

Customers at recent time, want practical consumer goods, eye catching designs, with low price, so smart producers should realize all customer desires in the appropriate products and packaging. One of "ready to eat seasoning" producer, PT Kiantaka Rasa, KR, has planning to be more popular among the "end user" customer, by launch their ready to eat seasoning series. Their goal of new packaging is expected to attract public's interest for buying KR's products. In this research, we use Kansei Engineering, Quality Function Deployment, QFD, and Multivariate Analysis of Variance (MANOVA) in purpose ergonomic, simple and attractive packaging and products. Nine prototype packaging design was offer into focused discussion group respondent, using Kansai word then Manova, the result, Design 2 is the best design. So as to fit the "end client" desire for the surface of fine flavors, fiery taste, reusable and solid bundling, we utilized QFD technique. The result, the seasoning particle size is less than 250 microns, increase composition of spicy material, bottle design is slim shape with a thickness of 0.05 cm, the bottle cap has many small holes for sprinkle option.