Recommend Me? Designing Fairness Metrics with Providers

Abstract

Fairness metrics have become a useful tool to measure how fair or unfair a machine learning system may be for its stakeholders. In the context of recommender systems, previous research has explored how various stakeholders experience algorithmic fairness or unfairness, but it is also important to capture these experiences in the design of fairness metrics. Therefore, we conducted four focus groups with providers (those whose items, content, or profiles are being recommended) of two different domains: content creators and dating app users. We explored how our participants experience unfairness on their associated platforms, and worked with them to co-design fairness goals, definitions, and metrics that might capture these experiences. This work represents an important step towards designing fairness metrics with the stakeholders who will be impacted by their operationalizations. We analyze the efficacy and challenges of enacting these metrics in practice and explore how future work might benefit from this methodology.