Visual communication design: Poster as an important way to encourage social distance in Jakarta when the epidemic 19

Abstract

Health campaigns especially regarding the COVID-19 epidemic need to be highlighted as dangerous viruses that cause fever, coughing, shortness of breath, chest pain and death. The health ministry wants the government to move public awareness in this direction. The research aims to examine the visual communication of a poster design to encourage social distancing due to the pandemic of COVID-19. This study has analyzed the key elements of health campaign posters in Jakarta. The poster remains becoming an active platform to inform display information, data, schedules or offers and to persuade people, causes, places, events, products, companies, services, groups or organizations in Jakarta. Previously the health poster campaign was not enough to attract parents' attention to educate their children about having a healthy lifestyle. This study uses a qualitative approach to collect all the data needed. This includes case studies through visual analysis of local content and national poster design from a health campaign from the Jakarta health ministry. The results show that local and national poster designs have different elements of the design results that affect different posters. This result can be set as a guideline for the government in Jakarta to design a poster with good design aesthetic elements. It will also guide future graphic designers to improve the ability of their poster campaign.